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Hey friend,

It’s Prime Day, and if your inbox and feed are overflowing with product roundups… same.

So yes, I am sharing a few Prime Day finds I love—but I’m doing it differently. These aren’t just trendy picks. These are items chosen with intention, through the lens of your future self:

✨ Does she truly need it?
✨ Will it serve her beyond a quick dopamine hit?
✨ Is it aligned with her style and needs (not just someone else’s)?

Sure, you can always return—but what if we practiced slowing down and making purposeful purchases?

I don’t think fast fashion is inherently bad. If you’re buying something you genuinely love, will care for, and plan to wear for years? That’s a win in my book.

What isn’t the move?
🚫 Overconsumption
🚫 Closet chaos and constant purging
🚫 Buying from a place of “not enough”

If you’re shopping today, shop with intention. And if you’re curious what made my list, I’ve rounded up my favorite Prime Day finds right here:

👉 See the Picks

(Always chosen with care—and never just for the trend.)

Beam on,
Bronte